Embrace video in your social media strategy for 2025

As companies plan their social media content for 2025, short-form videos are emerging as the focal point due to their high engagement levels. While many marketers concentrate on platforms like TikTok—where monthly users have doubled from 2020 to 2025—others are discovering the significant potential in more traditional platforms such as Twitter, Facebook, and LinkedIn, suggesting that existing strategies promise the best results.

According to a story in CMS Wire, short-form videos will remain a top social media trend in 2025. The client must understand where their potential customers are in designing their videos, whether with a vertical or horizontal format, and to be prepared for the rapid changes in these trends. For instance, TikTok's move to encourage horizontal content in early 2024 signals that adaptability is not just a choice but a necessity in the ever-evolving social media landscape.

According to a story by Lemonlight, a highly regarded video production company, LinkedIn users are 20 times more likely to share videos compared to other types of posts. On Twitter, videos rank as the third most popular reason for using the platform, generating 10 times more engagement than other content.

Incorporating video production and distribution into your campaign strategy for 2025 is essential, as videos currently account for more than 80 percent of internet traffic. To succeed in today's rapidly changing social media environment, your business and brand must embrace this form of content.